The Advertising Diversity podcast by Diego Lastra

Lokal Media House - Agile and disruptive creative and production

For this episode, I met with Danny Braught and Max Fuerst of Lokal Media House. LMH is a small, very agile production company that specializes in creative solutions for a streaming and social world. We had a great conversation about their approach to production, difficult clients, where technology is going, and, believe it or not, skateboarding.
 
Originally published Sept 22, 2017

Jack Hobbs and the reVOLUTIONARY reVOLVER

We talk to Jack Hobbs, a legend of the Spanish radio industry, who two years ago left Univision radio to launch reVOLVER - a podcast network. We talk about his experiences in the industry, what makes podcasts so attractive to advertisers and listeners, the potential of the medium and how it will evolve. And of course, about reVOLVER, where shows like the amazing Wrongful Conviction, El Show de Piolín, Alex Vega and Roadtrippin’ with R.J and Channing have found a home and a faithful audience.
 
Originally published Sept 13, 2017

Gonzalo López Martí - LMMiami

In the 10th episode of the Adversity Podcast, Gonzalo López Martí of LMMiami tells us about his background working in large agencies and the transition to operating a small boutique shop, his approach to creativity and the fun of creating a new brand.Here are some samples of his work:Naming & branding: http://www.parlamobile.com/Integrated: https://vimeo.com/41580781Social content: https://vimeo.com/116865310
 
Originally published November 6, 2017

"Diversity has been at the forefront" - Suzanne La Forgia

I met with Suzanne La Forgia, VP of Advertising Sales at Captivate and President of the Dallas chapter of the AAF to talk about what the AAF does, how it promotes diversity, and some of the cool technology her company has in the OOH space. The AAF is a great organization that helps connect people in our industry, recognize talent and achievements and present a unified front to the government and other organizations.
Originally published Sept. 6, 2017

John Costello - Production is ever changing

John Costello - an all around awesome human being and a producer with many years of experience (to give you an idea, he has one of those gigantic, ancient U-Matic tape machines in his office as a memento of his early days). We talked about the world of production, how it’s evolved in the last couple of decades, the impact of digital, a nightmare shoot involving a robot shark and a seal, and karaoke videos - yes, karaoke videos.
Originally published May 27, 2017

The evolution of creative and technology in parallel with Nacho Romero

acho Romero - creative mastermind, brilliant drummer and above all, an excellent friend. Nacho has been in the industry long enough to have seen many trends come and go, and has experience with Hispanic and General Market agencies and campaigns. We talked about the evolution of creative and how new technologies allow for creative campaigns
 
Originally published April 5 2017.

Wegs - it's all about story telling

Today I talked to my friend Wegs, a briliant presenter and storyteller. What's his secret? He's figured out how to connect with people and talk to them in a way that makes them feel part of a conversation. Sounds easy, but it's not. Here we talk about storytelling and its role in advertising.
 
Originally published March 31, 2017

A conversation with Alex Campo, executive creative director

"Creative advertising is 2% inspiration, 98% perspiration". Alex Campo, one of the leading creative figures in the multicultural advertising space shares with us in this conversation.
 
Originally published August 28, 2017

A conversation with Yareli Esteban of Strategar

Yareli is an impressive leader in our industry. Her independent shop, Strategar, has won many awards for the quality of their strategic and creative work. In this episode, we talk about how she built her business and the state of the industry. 
 
Originally published August 17, 2017